• Oorja

    Productive Power for Last-Mile Rural Markets

  • The prize money of $100,000 will be used towards technology development and team expansion, bolstering our capacity to work with greater commitment towards combating poverty and climate change.

    Oorja has launched a crowdfunding campaign on Indiegogo to bring Oonnati - our PAYG Community Solar Irrigation Service - to Assam, India.

    Click below to contribute and spread the word!

    The Keeling Curve Prize is a global warming mitigation project that recognises solutions across the globe that have significant potential to reduce greenhouse gas emissions.

    We are hiring!


    We currently have an opening for a Business Development & Sales Associate to plan and launch our rooftop solar business in UP/Bihar. We are also hiring a Project Engineer to lead the design and implementation of solar electrical systems in rural areas.


    For more information, please see our careers page here. We look forward to receiving your application (CV and cover letter) and any other inquiries at careers@oorjasolutions.org.

    Our CEO Amit explains Oorja's mission of providing affordable solar solutions, from electrifying small businesses to powering solar irrigation pumps to increase income and productivity in rural markets.


    “Replacing diesel engines, using energy as a catalyst for economic development and creation of jobs, and combating climate change – these are the three core elements of our mission,” says Amit Saraogi.

    Rural Electrification in Action

    Oorja's video covering the installation of a smart solar mini-grid in Uttar Pradesh, India in June 2017.

  • Oorja designs, installs and operates community solar pumps and solar power plants for farmers and businesses in rural India that lead to improved livelihoods, job creation and access to services.

    One in five of the 1.3 billion people without access to electricity live in India.

    450 million people in India lack access to reliable power, limiting their socio-economic opportunities.

    Access to clean, affordable, reliable and sustainable energy is a priority for India's development needs while staying within the climate's limits.

    The market size for decentralised renewable energy solutions in India is $48 billion per year. This is equivalent to 2 GW of generation capacity, which can be met by 10,000 mini-grids with the potential to create 860,000 jobs by 2022.

  • What if we could use some of the 2700 hours of sunshine available each year in India to significantly increase the income of marginal farmers and business owners while enhancing food security, reducing carbon emissions and accelerating rural economic development?

  • About Oorja

    Oorja is a for-profit company founded in 2016. We are a project developer and operator of distributed solar energy systems replacing diesel engines used in the agro-industrial value chain.

    The problem

    Acute energy poverty

    In rural India, over 450 million people face persistent power shortages or complete lack of electricity. Having a grid connection does not mean the end of energy poverty: businesses and homes receive less than eight hours of intermittent, poor quality grid supply per day. This forces them to spend up to 25% of their income on polluting and unhealthy fuels, mainly diesel and kerosene, for their energy needs. Lack of reliable energy access limits commercial activity, leading to a stagnating rural economy and contributing to the rural-urban migration crisis.

    The agrarian crisis

    Another major driver of poverty in agrarian Indian communities is lack of affordable irrigation solutions, especially marginal and small farmers (80% of the farming population). Over 30 million farmers rely on diesel surface pumps, the running costs of which make up 50% of their input costs. They cannot afford to sufficiently irrigate their farms, leading to declining crop yields. Limited water supply also prevents farmers from diversifying their cropping systems to grow high-value crops, further limiting their meagre opportunities for earning income.

    Oorja's solution

    Reliable, affordable solar power

    Oorja installs solar PV mini-grids that generate, store and distribute three-phrase AC electricity to power "productive" energy users along the agro-industrial and commercial value chains.

    Provision of 24x7 supply of clean energy services allow consumers to transition away from fossil fuels. Small businesses significantly increase their income by saving on diesel costs, extending working hours and increasing productivity through adoption of energy-efficient appliances.


    Community solar pumps

    We also install and operate community solar pumping systems, eliminating the the upfront cost barrier for the vast majority of BoP farmers who cannot afford to buy an individual solar pump, even with government subsidies. Oorja's solar pumps provide water as a service to small and marginal farmers so they can affordably irrigate year-round. Training on efficient agricultural practices helps them intensify and diversify their crops, increasing farm productivity per hectare and therefore income, while improving food security and increasing farmers' resilience to droughts and climate change.

    Our impact

    Increasing rural prosperity and mitigating climate change

    Poverty Alleviation & Employment Fuel savings and greater productivity help to increase income. Existing and new businesses can expand and thrive, creating jobs and stimulating rural economic development.

    Health Avoiding the burning of kerosene and diesel indoors reduces the incidence of respiratory diseases.

    Gender Equity Reduction of drudgery, job creation and increase in disposable income are fundamental to empowering women.
    Climate Change Replacing fossil fuels with clean energy reduces GHG emissions.

  • Impact

    We are aligned to 5 of the UN Sustainable Development Goals.

    Affordable, reliable energy is fundamental to economic activity and poverty allevation. It empowers people as they seek a range of benefits and services: from better livelihoods to quality health and education, from cleaner indoor air and safer homes, to lives of greater dignity and less hard labour. Access to clean energy services can transform the lives of youth, women and girls by significantly increasing income when linked to productive activities within their communities. Displacing fossil fuels in favour of solar energy also delivers significant carbon emissions savings.

  • 18.2

    PV capacity (kWp)


    Lives impacted


    saved on diesel

    and kerosene (INR)


    litres of diesel and

    kerosene saved


    kg CO2eq saved

  • See our work in action

    Watch this video of the installation of a 4.6 kWp smart solar mini-grid in Uttar Pradesh.

  • Oorja’s gender-sensitive approach

    Oorja endeavours to integrate women along the entire energy value chain as sales agents, mini-grid technicians, microenterprise owners and valued employees.

    We believe that each aspect of rural electrification entails livelihood opportunities for women, thereby increasing the income that they can spend on the education and wellbeing of their themselves and their families.

  • Team

    CEO & Co-Founder

    Amit has 15 years of diverse global experience in business consulting, financial services, and development practice in India, the US and Switzerland. He brings to Oorja a strong grasp of business strategy, financial acumen and operations expertise. Amit has also conducted impact evaluation in rural India and Gambia for UNICEF. He holds a Master’s degree in International Development from Columbia University, a BCom in Accountancy and Financial Management from Sydenham College and a professional certification in Social Entrepreneurship. Amit is an Echoing Green Climate Fellow and was named on the SE100 list of the most Inspiring Social Entrepreneurs. He hopes to champion decentralised energy systems to reach the most marginalised in society.

    CTO & Co-Founder

    Clementine obtained her PhD in bioenergy from Imperial College London, equipping her with expertise in cost-effective design of distributed energy systems from an engineering, economic and socio-cultural perspective. She has worked as a renewable energy consultant for New Climate Economy, the European Commission, and the Grantham Institute for Climate Change. Clementine holds a Master’s in Chemical Engineering from the University of Cambridge. She has strong communication skills in six languages and is a Forbes 30 Under 30 Social Entrepreneur and MIT 35 Under 35 Innovator. Clementine's passion lies in using renewable resources as a catalyst to bring about lasting socio-economic and environmental impact.

    Project Analyst

    Lanvin is deeply involved in site selection, project planning and reporting. He handles energy audits, techno-economics and feasibility assessments for new solar projects, as well as local partnership building and impact management. Lanvin previously worked as a green energy engineer at FAO and UNDP, where he drafted business cases and evaluated tenders for solar hybrid systems in United Nations country offices. Lanvin obtained a degree in Mechanical Engineering from MIT Manipal and holds a Master's in Sustainable Engineering from the University of Strathclyde in Scotland, UK. He has a keen interest in how solar energy can be exploited for economic and social development.

    Pushpendra Kumar

    Field Technician

    Pushpendra is a solar technician at Oorja's sites in Bahraich, Uttar Pradesh, where he is responsible for installation, day-to-day operations, maintenance and customer service of our mini-grids and solar pumps. He holds a B.Tech in Mechanical Engineering and previously worked as a graduate technical apprentice with Bharat Heavy Electricals Ltd, India’s largest power plant equipment manufacturer. Pushpendra also has experience in solar street lighting installation.

    Purushottam Verma

    Pump Operator

    Purushottam is a Pump Operator at one of Oorja's 5 HP solar pumping sites in Bahraich district, U.P. He distributes affordable water services for irrigation and collects payments from farmers in his village. Purushottam's family is engaged in sugarcane farming so having year-round access to water is a critical priority.

    Ramchandra Arya

    Pump Operator

    Ramchandra is a Pump Operator at Oorja's solar pumping site in Bahraich district, U.P. He is responsible for water distribution and payment collections from a 5 HP and 3 HP solar pump. He grows rice, wheat and maize for his family's own consumption.


    Divyank is an intern in Productive Uses of Energy at Oorja. He is currently pursuing a Master’s in Environment and Sustainability at Monash University, Australia. He has internship experience at SELCO Foundation in the field of solar water purification. Divyank is an Ashoka Youth Venture changemaker and started a non-profit education initiative working to impart quality education to the underprivileged in small cities of Uttar Pradesh. He is passionate about solving challenges around community development, especially food, energy and drinking water issues.


    Gulnar is a volunteer with Oorja, supporting the organisation through research on financing. She is currently working as part of the Strategic Planning team at Kinara Capital in Bangalore, and has previous experience in technology consulting and impact investing with a focus on clean energy. Gulnar is a graduate of Johns Hopkins University with a BA in Economics and Writing Seminars.

  • Board of advisors

    Venture Partner, Idinvest Partners

    Fabio Mondini is an international venture capitalist with over 20 years’ experience in 20 countries. He focuses on growth capital investments in the Cleantech sector, where he specializes in renewable energy. Before joining Idinvest Partners, Fabio held roles including managing multi-billion dollar acquisitions at ENEL Group and founded and sold RenEn, a leading Italian renewable energy firm that has deployed over 300 MW of solar projects. He holds an MS in Civil and Environmental Engineering degree from MIT and MBA from INSEAD.

    Managing Partner, Merian Ventures

    Alexsis de Raadt St James is
    an investor and entrepreneur with over 25 years of investment experience. She is the founder and managing partner of Merian Ventures, a US and UK venture-
    capital firm that partners with exceptional female entrepreneurs. Prior to creating Merian Ventures, Alexsis held leadership roles and board seats with companies she funded or founded, senior executive roles in YBA Ventures, Commerce One and Shell International. Alexsis has an MS in Network Economics from MIT, an MBA
    from Erasmus University and a BA from UT Austin.


    De Montfort University

    Prof. Bhattacharyya is an internationally renowned energy specialist with deep knowledge of global energy-environment issues. He specialises in techno-economic, regulatory, and environmental studies of off-grid energy systems for rural electrification in
    developing economies, particularly India. Subhes' research is supported by energy-environment systems modelling and regulatory and investment analysis tools. He holds a PhD and Master's degree in Applied Economics and Energy Economics from UPM France.

    Partner, DBL Partners

    Marc is an active impact investor and director at DBL Partners and has focused on cleantech, energy and advanced technology investments for the past 10 years. He specializes in the clean energy, clean water and semiconductor industries and previously spent 25 years in both venture-backed startups and multinational public companies in Silicon Valley and abroad. Marc is a graduate of Santa Clara University with a degree in Electrical Engineering.

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    In April 2016 we were awarded Social Innovation of the Year by MIT Technology Review and recognized as one of 10 Innovators Under 35 France.
  • supporters

    In April 2016 we were awarded Social Innovation of the Year by MIT Technology Review and recognized as one of 10 Innovators Under 35 France.
    We’re happy to announce Oorja is the official Indian partner of Charge, the world’s first Energy Branding Conference.
    Oorja is proud to be a partner of Power for All
    a growing roster of renowned practitioners and ecosystem enablers in the off-grid clean energy space in India to influence critical issues related to policy, financing, training and technology.
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